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Our Vision and Mission

I watched my mother with admiration as she took an idea that touched her heart, and turned it into her life's mission to help others for over 21 years. I have the most wonderful memories as a child helping her pick out the colors and design of her first certificates, helping her with the website over the years, and even going with her on business trips to Israel to see where the trees are planted.

My mom grew up in Dunedin, Florida and graduated from Florida State University with a BA degree. She was a loving mother, daughter, sister, and partner, and was a passionate entrepreneur. My mom lived according to the vision and mission of her business: celebrating life, helping others to honor and commemorate those they love, and rejoicing in sacred milestones of life’s path – all while working to green the Holy Land, to which she was so devoted, “one tree at a time”.

My mom would have said her life’s work was raising me; but I would say it was leading by example: she dedicated her time and her passion toward helping strangers honor their loved ones, while accomplishing transformative and sustainable environmental action. 

To those who have reached out to me to express their condolences, and share their wonderful memories of my mother, thank you. There are no words to express my gratitude. Your kindness has brought me comfort on some of the most difficult days.

My mom was so dedicated to helping you honor your loved ones, and supporting people during their hardest moments. I am honored to continue the mission that she started. I only hope I can be as creative, inspirational, and caring as she was.

Sincerely,
Rachel

About Trees for the Holy Land