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About Us
Our Vision and Mission
Our deepest purpose as an organization is to celebrate life. Our vision is to help people rejoice and commemorate in the most special way, while working to accomplish transformative and sustainable environmental action.
IN MEMORY OF OUR FOUNDER
To our loyal customers -
My mom, who you know as Catherine, first had the idea for Trees for the Holy Land when I was in kindergarten. She had always sent flowers in memorial or celebration, but hated to watch flowers die. She heard of the practice of planting a tree in the Holy Land in honor of someone rather than sending flowers, it took such a hold within her heart.
I watched my mother with admiration as she took an idea that touched her heart, and turned it into her life's mission to help others for over 21 years. I have the most wonderful memories as a child helping her pick out the colors and design of her first certificates, helping her with the website over the years, and even going with her on business trips to Israel to see where the trees are planted.
My mom grew up in Dunedin, Florida and graduated from Florida State University with a BA degree. She was a loving mother, daughter, sister, and partner, and was a passionate entrepreneur. My mom lived according to the vision and mission of her business: celebrating life, helping others to honor and commemorate those they love, and rejoicing in sacred milestones of life’s path – all while working to green the Holy Land, to which she was so devoted, “one tree at a time”.
My mom would have said her life’s work was raising me; but I would say it was leading by example: she dedicated her time and her passion toward helping strangers honor their loved ones, while accomplishing transformative and sustainable environmental action.
To those who have reached out to me to express their condolences, and share their wonderful memories of my mother, thank you. There are no words to express my gratitude. Your kindness has brought me comfort on some of the most difficult days.
My mom was so dedicated to helping you honor your loved ones, and supporting people during their hardest moments. I am honored to continue the mission that she started. I only hope I can be as creative, inspirational, and caring as she was.
Sincerely,
Rachel
About Trees for the Holy Land
In 2000, Trees for the Holy Land was established to help re-green the Holy Land. In 2021 when our founder, Catherine, passed away, her daughter, Rachel, decided to continue this legacy in her mother's honor. Since inception, we have been a female-owned and operated, family business. Our goal is to reach all people who love Israel, who are spiritually connected to the Holy Land, and who wish to honor family and friends with the living gift of a tree.
We believe passionately that when you plant a tree in Israel, you are giving the most precious gift to your loved ones; a living tree connecting them to the Holy Land. You are partnering with us to accomplish transformative environmental action.
We strongly believe that the planting of a tree connects us as humans, and enriches our earth for our children. The presence of a tree dedicated to memory serves as nourishment for us and for our children.
We operate our organization under these guiding principles:
We are committed to celebrating life; to help people rejoice in life’s moments of blessing, and to honor and commemorate the lives of those you love who have passed. We understand the very deep importance of your gift of trees. We appreciate the trust you bestow on us to honor your loved ones. It is our top priority that your certificate of tree planting is delivered and your trees are planted in a very timely manner. We want to be a place to learn. From learning about trees in Israel; to understanding the environmental imperative: trees are crucial to our survival on this planet; to showcasing organizations where young people of differing countries are brought together – where they learn and solve environmental challenges, and more importantly: they make friends and build relationships with others from neighboring countries. We strive to be a progressive force behind the axiom of “knowledge is power”. We are excited about building strong relationships with everyone with whom we interact: our customers, our suppliers, and the many spiritual communities who support re-greening the Holy Land. We provide a caring, genuine, diverse place to work.
Trees for the Holy Land is based in the United States. Your tree seedlings are planted in the land of Israel by the Jewish National Fund. Since 1901, JNF has planted over 250 million trees, created and built over 240 reservoirs and dams, developed over 250,000 acres of land, and established more than 2,000 parks. Explore JNF's vision for planting trees in Israel and developing the land.
SATELLITE PHOTOGRAPH: Israel, True Color Satellite Image: NASA LANDSAT 5 & 7 satellites.
North is at the top. The large central body of water is the Dead Sea, with Jerusalem visible to the left of its northern tip. The border with Jordan, the 1967 ceasefire line, runs along the Jordan River; the central line joining the inland bodies of water. To the west is the Gaza strip, bordering Egypt, and to the north is the border with Lebanon.
NOTE: THE "GREEN LINE", THE 1949 ARMISTICE BORDER, WAS SO NAMED BECAUSE GREEN INK WAS USED TO DRAW THE LINES ON THE MAP DURING THE ARMISTICE TALKS IN PROGRESS.
THAT MAP-DRAWN GREEN LINE IS NOW PHYSICALLY VISIBLE FROM SPACE BECAUSE OF EXTENSIVE TREE PLANTING. OVER 250 MILLION TREES HAVE BEEN PLANTED IN ISRAEL BY THE JEWISH NATIONAL FUND.